Wonderful Employee Brand Engagement

By investing in employee engagement your company will be able to increase productivity work quality and retain top talent.

Employee brand engagement. Ensuring your employees know what your brand stands for the values and attributes that differentiate it who your brands core customers are and the unique benefit your brand provides to them. In my new book FUSION. Great B2B brands are built from the inside out.

Making the analysis of employee brand engagement part of overall corporate marketing and HR strategy will allow managers to listen and react to their employees opinions to become better employers and better brands in the eyes of the employees. Employee brand engagement involves. In other words its about getting employees on board with the values that your brand stands for and the type of business your company engages in.

Our approach to organizational branding is based on a belief in the vital importance that employees play in change. Ideally you should be looking for ways to increase loyalty and dedication amongst your workers as a dedicated employee is also a productive employee. Your marketing spend will never outweigh the impact of what your own employees think say and do.

And while general employee engagement is important to combat the general lack of engagement that most employees feel today only when you engage your employees with your brand. Social media has given new meaning to word-of-mouth marketing and the ability for consumers to interact with brands on new levels and build relationships in new ways. Good news according to Gallup data employee engagement is on the rise with 40 of employees engaged as of July 2020 the highest level of employee engagement since Gallup began tracking in 2000.

Employees convey these externally through word of mouth and. Employee branding is the process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents. From the perspective of an employer employee engagement is all about adopting new initiatives that cause your staff to feel warm and fuzzy every time they think about your brand.

How Integrating Brand and Culture Powers the Worlds Greatest Companies I explain that employee brand engagement is the extent to which employees are aligned and engaged with their companys brand. Employee brand engagement is the critical link between employees and customers. Employer branding is how a company sells itself to potential candidates the way that same company might sell its products.